How much are we dependent on other’s point of view? My guess is.. a lot! Do we buy a product or service that we never used before based on a recommendation? That of someone we trust, a friend or colleague? Or do we research how people respond to this product or service online?

Do you trust TV ads? I don’t think so. Research showed that only 18% of TV advertising campaigns brining positive ROI; 90% of people would prefer to skip TV ads if they have a chance.

Social media plays huge role in ...