love your connectors!

You know that friend who takes your stories and spreads them like wildfire? You mention one fact and within minutes, your entire community knows the story... well, social networks work online as they do in real life. 

Information is passed through connectors.. connectors are individuals who link us up to the world (The Tipping Point by Malcom Gladwell); they have wide social circles, i.e. know a lot of people and love to pass on information.  These individuals are a key to your community's success. 

You want to grow your network.. identify your connectors, and send calls to action their way.  They will do what they're good at, and push content to the rest of your community. 

If you don't think they exist on your community platform, seek them out and give them incentives to join.

zeedna can help you identify these connectors with a few custom reports.  Ask us how...

Original Post: http://darmano.typepad.com/logic_emotion/2006/07/visualizing_the.html