Interning at Baraka

I am currently an intern at Baraka ventures on my second week running and I already feel like I am learning and growing with everyday that passes. I am presently working on Zeedna which a Baraka venture.

Zeedna is a very interesting technology that Baraka Ventures has created to help companies create and customize their own websites as a method of social media. Zeedna helps small and larger business to gain the power of social media to their online presence. Zeedna enhances a business online presence depending on their needs and wants through the different packages they offer such as z.sites, z.communities, z.campaings, z.transact, z.engage, z.socialize and z.custom. All these features enhance the interaction of the business with clients, customers and helps the business gain maximum exposure for any products, campaigns, services and the business as a whole.

These packages are customized according to the business using a list different modules such as articles, blogs, events, calendar, communities, groups, profiles etc. Each package has a list of modules to choose from.

Zeedna really emphasizes the role and the importance of social media in today’s world where Word of Mouth is one of the most highly trusted source and technique of marketing. Zeedna creates a unique social platform for each company to widen their horizon and increase their exposure by helping them build their own online community. This enables companies to reach out to their customers and build relationships with them increasing trust and loyalty. Not only does it enhance relationship with existing customers but also helps attracting new customers.

Another benefit is, is that companies can blog about events, post dates for upcoming events, post articles, videos and pictures to keep their members constantly updated and interested with the actions of the company and to encourage members to participate.

Having an online community allows companies to communicate their values, mission and vision to the public thus helping them build a stronger personality for the company. Social media now is used as a method of marketing and in my opinion it is the cheapest form of marketing that is indeed effective and that’s what Zeedna works on to improve or build a company online social presence.

Having online communities and groups is beneficial to a business because it can be used for ecommerce purposes such as online shopping and all the transactions can be done online.

Working on Zeedna has helped and realise the importance of Social media and the additional factor it adds to businesses web presence. I feel as though i am learning a growing more than i anticipated and looking forward to continue my internship with Baraka ventures.