Small businesses benefit most from social Media: Study Reveals

A study conducted by Phil Mershon who is is a strategic marketing consultant specializing in customized events, mission-driven campaigns and creative communication strategies. He is also director of summits for Social Media Examiner.

The Study took place over a period of 3 years (2009-2011) and it was based on how small business benefit from Social media.

The Study revealed:
82% of respondents said that social media has generated exposure for them.
72% of respondents said that social media has increased traffic ans suscribers.
62% of respondents said social media has increased their search rankings.
56% of respondents said social media has resulted in new business partnerships.
51% of respondets said social media has generated qualified leads.
49% of respondents said social media has reduced market expences.
43% of respondents said social media has improved sales.

The study goes on to further discuss the time that should be invested in social media and how important it is. the more time spent on it the better results these small business will see.

Phill Mershon also talks about the how these small business can intergate social media into their traditional marketing tools to improve results.

More statitics are revealed in the article
http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/