Case Studies
Artinthecity mobile app
Artinthecity mobile app now available for download from the appstore http://itunes.apple.com/app/artinthecity/id472336188?mt=8
Overview:
The ArtintheCity phone app is the comprehensive guide to arts and culture in the UAE, a one-stop resource for the world of visual arts, film, literature, theatre, music and performance across the country.
Relationship with zeedna:
The official ArtintheCity phone app is the mobile companion version of ArtintheCity.com website, launched in March 2011, an online community for art lovers that was setup by zeedna. The mobile app came at a later stage as another mechanism for reaching out to the community, launched in October 2011.
App features:
- Featured Events
- Today¹s Events
- Search or Browse by city, venue and events
- Maps help you locate events and venues
- Share events with friends via facebook
Benefits:
- real time sharing among members, ease of browsing content
- heightened level of connectivity with more communication and conversations
- business to consumer relationship made mobile
- member interaction pre, during and post events
Phase 2 Feature Additions:
- saving venue details into contacts and event details straight into calendar
- linking the app with the twitter app on the phone
- nearby alerts, when driving past a venue and there is an event going on it should alert the user
- search for nearby events
- bookmarking
- cross content search
Campus Cashy
Overview: Campus Cashy is an online community for youth built around how to earn, spend, invest and live life without having to dread the monthly bank statements.
How Campus Cashy uses zeedna:
Created their online presence to discover & discuss how the youth can budget and still accomplish everything they find important in life.
What the site is doing for Campus Cashy:
- Creating a platform for job and internship listings for entry level candidates - a first in the region
- Giving the community of youth the best possible experience, opportunity to benefit and learn the skills for life without a lifetime of learning them the hard way
Testimonial:
"The great thing about zeedna is that it's a real partnership," says Nima Abu Wardeh, Founder of Campus Cashy.
She adds, "this is all blue-sky thinking, and zeedna is great at doing just that; thinking alongside us and coming up with the best possible fit - even if it means an interim compromise while the 'better' module is a future phase."
"We are both a work in progress, and aspire to constantly better ourselves. We can't imagine working with anyone else."
Packages and modules used:
- z.community
- articles
- videos
- photos
- community
- blogs
- events
- Q&A
- z.custom
- offers
- jobs
Butterfly Tea
Overview: Life Food Trading. Co (TAMARI) is the Owner of Butterfly Tea brand. The TAMARI family has been a pioneer in packaging and trading pure Ceylon Tea in the Levant and neighboring countries since 1955. Butterfly tea's online presence is built on zeedna, and designed by Birdie.
Butterfly Tea’s relationship with zeedna: zeedna developed an online campaign site for Butterfly Tea linking to a promotion distributed in their Jordan & Palestine markets.
How the promotion site benefits Butterfly Tea:
- Create online awareness for the Butterfly Tea brand
- Enables Butterfly Tea to gain access to information about customers who respond to the promotion
- Gives access to prospect customers who come in through an online channels.
- Use the power of viral marketing, engaging customers to access their networks
- Tying in multiple channels (FB, Twitter & the promotion site) to uniformly market their brand and encourage other potential customers to join
Testimonial:
“The initial Launch of Butterfly promotional link on zeedna has been very exciting and enables us to instantaneously see positive responses to our objectives,” says Marwan Tamari, Managing Director of Life Food Trading Co.
Tamari adds that he is “looking forward to utilizing the different product ranges that zeedna has to offer.”
zeedna packages used for the promotion site:
- zsites
- z.campaigns
Palestine Children's Relief Fund (PCRF)
Overview: The Palestine Children’s Relief Fund (PCRF) is a US-based non profit organization which addresses medical and humanitarian crisis facing Palestinian youth and other suffering children in the Middle East.
How the PCRF uses zeedna: Brought together their global chapter members under one umbrella interactive community site to share volunteer experiences through events, photos, videos and more.
What the site did for PCRF’s:
- Organize volunteer efforts, document interactions with patients, parents and medical missions by uploading photos, videos and writing blogs.
- Message community members belonging to specific chapters with updates, event and group invitations.
- Draw attention to campaigns through homepage banners, for collecting donations for critical patients and announcing charity events.
- Manage community members and moderate content through tiered rights to selective site administrators.
- Push out content to the volunteers' personal accounts and the organization’s official page on facebook and twitter through social publishing.
Testimonials:
"This new site (PCRF community page) will enable people who want to have a personal impact on the lives of children in Palestine and the diaspora to network with other PCRF volunteers all over the world so we can better organize and affect positive change there."
"It will empower people who otherwise lacked the tools to communicate and interact with others for specific humanitarian issues related to the lives of sick and injured children living in poverty, under occupation or outside of their homeland as never before."
"We are excited about bringing in as many like-minded people under the PCRF social network to help us reach more children in need."
Steve Sosebee, President and CEO, PCRF
List of zeedna packages and modules used by the PCRF:
- z.community
- community
- profile
- articles
- blogs
- events
- groups
- photos
- videos
- pages
- z.custom
- chapters
ArtintheCity
Overview: ArtintheCity is an umbrella project made of several components - a community site, a listings publication, and an artbus providing guided tours of the UAE's prominent galleries, studios, art centres, alternative art spaces and art fairs.
How ArtintheCity uses zeedna: zeedna built ArtintheCity's online community platform for art lovers and enthusiasts to communicate and collaborate.
Benefits of ArtintheCity's online community:
- Engaging art enthusiasts in the UAE on an interactive community platform
- Encouraging dialogue between galleries, institutions, artists and a wider audience of art enthusiasts.
- Providing detailed and updated gallery and events listings in the UAE
- An interactive version of the ArtMap - a listings publication sent out three times a year.
- Keeping up with the ArtBus schedule during art events in the different Emirates.
Testimonials:
"Working with zeedna has been a great experience," says Rachael Brown, Head of Special Projects at thejamjar.
She adds, "Their team is switched on, creative and committed to the project. They’ve been with us every step of the way,’
List of zeedna packages and modules used by ArtintheCity:
- z.community
- community
- profile
- pages
- articles
- events
- z.custom
- artbus
- artmap
Baraka Ventures
Baraka Ventures is a company that builds and supports social ventures and sustainable businesses in the region with a triple bottom line (people, planet, profit), with its website created through z.site builder.The Baraka Ventures site contains the basic features offered by zeedna. A homepage uniquely designed for Baraka offers background information on the company, a list of projects that are backed by the company, and an up to date twitter feed. A listings features is included. Through clicking on the tab, the names of the company's founders and fellows would be shown for the user's reference. A blog feature, taking you to the company's blog page, allows administrators to post thoughts, articles and other content in order to expand the company image and the outreach.
bidayat
bidayat is an online community connecting social entrepreneurs in the Middle East to a wider support eco-system of donors, volunteers, business and government support organizations. The platform features projects by country, area of focus and entrepreneur's wishes for support. bidayat was launched in beta in July 2010.
How bidayat uses zeedna:
- bidayat uses z.Communities in addition to custom built applications (see below).
Benefits of bidayat's community site:
- Deliver an interactive platform for the community of social and environmental entrepreneurs and their stakeholders
- Feature projects, sorting them by country, social venture category and wish type.
- Enable users to endorse projects
- Allow project owners to profile projects, include details in preset fields and open fields.
- Search the site in open search field
- List and attend events related to the social venture space.
- Learn and find inspiration through regional and global success stories mentioned through blog features and project profiles.
List of zeedna packages and modules used:
- z.communities
- Profile
- Events
- Community Network
- Blogs
- z.custom
- Projects
- Resources
- Wishes
- Organizations
Buzoor
Buzoor, a distribution company that intends to foster the love of the Arabic language among children through engaging reading material, launched its branded and multilingual community site in November 2010 through zeedna.
This social networking site allows users who are fond of the Arabic language or those who want to raise children that appreciate it to connect with each other through the following - a member section where friends can be requested and messages sent to fellow members, participating in organized events posted on the site, creating and joining focus groups, blogging on personal interests and experiences, posting and updating photos and related videos. This community driven site establishes deeper relationships between these different individuals, which in-turn would further the success of the organization in meeting its target goals, in expanding awareness, knowledge and ways of solving a given problem.
zeedna also provides tiered community management rights to moderate content and manage members. Site managers thus have administrative rights and can send messages to all members, create events and invite all these members along with people from the external community to attend and confirm.
Build your community on zeedna and use its many features to expand your network and maximize your reach.
cashy
cashy is an online community providing free financial advice for people living in the Arab world. Financial commentary is both contributed by the community and professional industry experts. Advice ranges from the setting financial targets, retirement planning, to credit card debt management and much more.
How cashy uses zeedna:
- cashy columnists use the zeedna articles module extensively to publish and sort content.
- Facilitated by the design-led development process, a community member can easily view the article and link to content related to the article or the author from the same page.
- cashy community members can recommend content they like and share it with their Facebook friends and Twitter followers using the z.socialize package for social publishing.
Benefits:
- cashy is able to leverage Facebook and Twitter channels to expand its resident cashy community by using z.socialize and z.engage
- cashy is creating a rich online Arabic and English library of financial advice articles from contributors internationally using the online zeedna content management system (cms).
- Through using the zeedna q&a modules, community members can post questions about their finance challenges and receive answers from cashy's experts as well as community members.
"Without zeedna, cashy wouldn't be what it is today. (They) zeedna listen, think out of the box, and always always put the user first - while drilling down to every practical aspect," says Nima Abu Wardeh, Founder and CEO of cashy.
"This has been instrumental in helping us shape cashy - both in terms of what the cashy community experiences on the site, and how team cashy operates. We'd be lost without them!"
List of zeedna packages and modules used by cashy:
- z.community (articles, q&a, cms, blog, profiles)
- z.socialize
- z.engage
- z.custom (financial products listing, comparison tables)
Golf T Times
Golf T Times.com was launched in September 2010 through zeedna, with the aim of changing the way golf t times was searched for, viewed and booked in real-time. Through this website, you get a chance to choose what course in the UAE you wish to play in, view available slots and book instantly on the calendar to guarantee your place even months in advance.
This zeedna ticketed event module allows golf fans to explore this option and enjoy the ease of booking from the comfort of their homes. Search the courses and add your bookings to the cart now!
Injaz-UAE
www.injaz-uae.org, http://vms.injaz-uae.org
INJAZ-UAE is a partnership between the business community, educators and volunteers who are all working together to inspire young people to succeed in a global economy. This organization seeks volunteers from the business world to mentor students on three themes - entrepreneurship, work-readiness and financial literacy skills.
How INJAZ-UAE uses zeedna:
- zeedna built Injaz’s static site in addition to a comprehensive and customized volunteer managment system (VMS) with many user friendly modules and features.
Benefits of INJAZ-UAE’s online community (VMS):
- Creating an attractive platform for volunteers and Injaz’s staff to engage and interact
- Easing the volunteer sign up process through the zeedna event module. With a click of a button, one or multiple calendar events (orientation session, training session, others) can be booked
- Making use of the management feature by zeedna which allows Injaz’s staff to keep track of the classrooms and volunteer sessions
- Displaying and sharing Information through the zeedna profile, blog and custom modules, which helps Injaz’s staff match up volunteers with students, hence reducing time and increasing overall communication
"The zeedna team have helped us translate this concept into a process that is workable and functional, from design conception to implementation, and going live. We’re looking forward to expand our volunteer base and reach the full potential that zeedna platform offers,” says Sulaf Al Zu'bi, Injaz UAE's CEO.
She adds, “our VMS will greatly enhance our volunteers’ experience, and help us expand our reach.”
“We’re very excited to have conceptualized the VMS and the end-result is great. We’re looking forward to sharing the system across INJAZ member nations for everyone’s benefit, after completing the final testing of its usability and function.”
List of zeedna packages and modules used by Injaz-UAE:
INJAZ UAE Website:
- z.site:
- Articles
- Photos
- Videos
- Listings
- z.custom
- Programs
INJAZ UAE VMS:
- z.communities
- Profile
- Groups
- Events
- Community Network
- Blogs
- z.custom
- Programs
- Classes
- Volunteering
